You can’t be lost if you don’t know where you’re going

Lost only applies to those with direction.  If you have no idea where you are going then it’s difficult to be lost, you may have already arrived.

A business or marketing “plan” that simply responds to the latest trend or next opportunity that arises isn’t lost, it’s directionless.

  • Should you run an advertisement in this journal?
  • Should you attend that trade show?
  • Maybe you should chase the emerging market in South Asia?

Know in what direction you are headed and then get serious about defining your objectives to take you in that direction. 

Everything else, by-in-large, is static and should not concern you.

So when someone asks should we advertise here, attend that, or chase them…you need only look at your map.



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