Core Values: Reality or Fiction

Very impressive, a list of Core Values…

We believe in fair treatment for all

We respect all opinions

We believe in excellence in everything

Our employees are our greatest asset

Accountability for all

Diversity is a top priority

Compassion in business

Okay, so cut the crap and let’s ask your employees and your customers what they know your values to be.

If you are going to develop a list of core values (mission statement, vision statement, etc.) then you better be ready to live those values out everyday. You are essentially creating the yardstick by which you will be measured.  And if the owner, senior management, and those in a position of authority are not ready to live these values, then you developed nothing more than a statement that will be a point of ridicule.

By all means, develop your core values. But if you are really gutsy, if you are ready for some significant and substantive change, ask for an unabashed assessment – Am I living these values?

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