Stand Out in a Crowd

It’s crowded, very crowded. Engineers, sales professionals, attorneys, you name it – everyone is looking for ways to differentiate themselves from the crowded group of competitors.

But how can you be different, and does it really matter in the market?  Do we need to be evermore shrill and outrageous to get attention and to stand out from the crowd? Once we stand out…then what?

Rather than having a shtick that might get you a second look, maybe the tactic should be to just be really, really good…exceptionally good.

Doing excellent work, providing the best product or service that you possibly can without excuse, can sometimes be so deafening that you drown out the noise of the competition.

Be different, be exceptional.


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