It’s what you know for sure that just ain’t so

It was argued by some as far back as the early 1980s that part of GM’s downfall was a perception problem by senior management. They drove their company car, pulled into the company garage, their car was maintained daily by company employees and when they drove home each night, they looked around and they saw everyone driving GM cars.

Their cars ran perfectly and everyone (in their world) was happy with GM.

As the argument goes, their perception was not reality.

Perception problems are hardly confined to large companies like GM. It doesn’t matter if your company has 10 or 10,000 employees, if you are in management you better be about the business of communicating with your clients, prospects and employees.

Get out of your world and get into their world.

Because as Mark Twain said so eloquently, “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.”

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