Willy Nilly

We get so busy doing…business.  Looking for clients, doing the work, running payroll, getting more clients, doing more work so we can meet the next payroll…the treadmill keeps going and we stay on this treadmill failing to realize we are not getting anywhere.

I’m a pretty simple guy, and while there might be many nuisances, business planning boils down to

Vision: What you want the company to be.

Strategy: What are you going to do to achieve your dream or vision?

Tactics: How and when will you execute your strategy?

But what happens? We react. An opportunity comes in, we chase it.  Another opportunity comes in, and we change directions and chase that one.  And yet another opportunity comes in, and like a puppy with ADD our attention is quickly diverted.

Vision is lacking, strategy is thrown out the window, and as for tactics? We don’t need no stinking tactics.

Instead of chasing every opportunity, every mode of marketing and just running around willy-nilly with no clear direction and no opportunity for real growth, maybe it’s time to return business 101: Vision, strategy and tactics.

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