Marketing Consistence

I’ve actually heard people say in response to the need for more billable work, “We just haven’t spent enough time getting proposals out the door.”

No kidding, so we just need a Proposals Department, where someone cranks out bids.  Gee, I never knew business development was that easy…

Getting work in the door is a bit more complicated than sitting in front of your computer and sending out proposals, especially if you want profitable work.

Finding and understanding the various markets you want to target, understanding the challenges and “pain” unique to the prospects in this market, finding not just prospects, but the right prospects within that market, reaching your prospects with consistent credible marketing messages, and convincing them you can help relieve their pain…is a starting point.

If you want to keep work in the door, make sure you have an intelligent, consistent, and credible marketing plan at the center of your business plan, not an afterthought.

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