Zax, Onychophagy, and Owling

We are the best

We are the BEST!

WE ARE THE BEST!!

Tell somebody who cares…really.

If you have the best zax in the world, I don’t care; I’m not trimming roofing slate.

That you can help overcome onychophagy, is of no interest to me, I’ve never had a problem biting my nails.

Help me with my owling problem? Sorry I don’t own any sheep.

Your message is important…to somebody…

The truth is most people don’t give a tinker’s damn about your product or service.  That’s why you need to spend an inordinate amount of time finding those who not only give a damn, but are just waiting to hear from you right now. If you advertise, use an appropriate outlet. If you email or direct mail, don’t just develop a great list, constantly maintain this list.  Use social media? This hasn’t made marketing easier; it has only made marketing more accessible.

Say it loud, say it a lot, say it with wit and creativity, but say it to someone who cares.

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