Measure twice and cut once…but by all means cut!

Measuring is the easy part today.

How many times has someone visited your website?   You can find that easily, along with what time they visited, their geographic location, and what key words are performing best.

Which pages did they visit?  You can measure that and how long they were there.

How did they find your information, did they forward it, did they like you?  All quantifiable.

Who are your top performing employees?  Who are your most profitable clients?  What service or product gives you the best ROI?  It’s just a couple of clicks away.  If it can be imagined, it can be measured – relatively easily.   Hard, quantitative data can be provided and presented that leaves no ambiguity.

But the hard part has not changed:  What are you going to do about it?

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